How to Build Your Personal Brand (and Why It Helps You Get Hired Abroad)
Looking for a job abroad? Whether you're applying for a customer service role in Lisbon, a sales job in Athens or a tech position in Barcelona, your personal brand could be the game-changer. In today’s digital-first job market, recruiters often check your CV and LinkedIn… and everything in between. So: how do you make them stop scrolling and start shortlisting?
Let’s break it down. On International Marketing Day, we’re giving you practical tips to boost your visibility, your credibility—and your chances of getting hired across borders.
🎯 What Is Personal Branding?
Think of it as your professional reputation online. It’s not just a catchy bio or a polished CV—it’s the story you tell about yourself across platforms. Your brand highlights your strengths, personality, and value. It shows why you’re the right fit—not just a fit.
And in a global job market that’s more competitive than ever, this is your moment to stand out.
🔑 5 Personal Branding Tips for Your Job Search Abroad
1. Define your unique value
What are you really good at? What energizes you? Are you a natural problem-solver? A multilingual communicator? A goal-oriented team player?
Write it down. Refine it. Make it your tagline across platforms—especially LinkedIn, your CV, and your email signature.
2. Craft your professional statement
Use your LinkedIn bio or CV intro to sum up who you are and what you offer. Example:
“Customer-focused communicator with 2+ years in tech support. Passionate about user experience and cross-cultural teamwork. Fluent in German, English and Spanish.”
It’s short, powerful—and makes you searchable.
3. Align your digital presence
Your personal brand should look and sound the same on your CV, LinkedIn, and even Instagram (if public). Use the same photo, tone of voice and keywords. Consistency builds trust.
4. Showcase your skills
Post insights, share projects, join conversations. Comment on industry trends.
Looking for jobs in tech? Follow related hashtags like #TechSupport, #RemoteJobs, or #HiringLisbon.
Dreaming of a sales job abroad? Share a short tip on negotiation or storytelling.
Let people know what you care about—and what you’re good at.
5. Be visible & connect
Follow companies you want to work for. Join groups in your industry. Add recruiters in your language. Networking is a huge part of working abroad—your next opportunity could come from a simple like or DM.
💬 Real Examples: What Your Brand Could Say
If you're applying for a Customer Service job abroad:
"Multilingual service expert with excellent problem-solving skills. I thrive in fast-paced international teams and love creating calm for customers in chaos."
If you're looking for a Sales position:
"Confident communicator with a passion for value-based selling and cross-cultural negotiation. Track record in hitting KPIs and building long-term client relationships."
If you're aiming for Remote work:
"Organized, adaptable and 100% reliable. I’ve led remote projects across 4 time zones. Productivity is my middle name."
✈️ Ready to Put Your Brand into Action?
👉 Check your name on Google
👉 Update your LinkedIn
👉 Polish your CV summary
👉 Send it to us and start your new chapter abroad
📩 Send us your CV and let’s get you noticed by top international recruiters.
🔍 Explore Jobs Abroad
We’re hiring German, Dutch, French and Italian speakers for exciting roles in:
🇵🇹 Lisbon | 🇬🇷 Athens | 🇪🇸 Barcelona | 🇧🇬 Sofia | 🇨🇿 Prague
